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ZON and Vodafone launch virtual mobile service

CBR Staff Writer Published 03 October 2008

Portugal-based pay TV provider ZON Multimedia and Vodafone have launched a virtual mobile phone service with limited number of pre-paid phones, according to Reuters.

The company plans to expand the service by the end of October 2008. ZON has a five-year deal for the mobile network virtual operator service.

Luis Lopes, manager at ZON Multimedia, said: Our ambition is not to be a Vodafone or TMN, but to increase customer fidelity.

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