Caribbean telecommunications operator Digicel has launched services in Honduras, Central America, with an investment of $450 million to build modern GSM network in the country.
Digicel’s network in Honduras is supported by 24/7 customer care, a national network of more than 500 retail distributors and 40,000 recharge outlets.
Digicel has said that it has employed 450 people directly in its operations and 3,000 people indirectly in the country.
Denis O’Brien, chairman for Central America at Digicel, said: “We see this market as having high growth potential. With this launch, and our imminent launch in Panama, Digicel is cementing its footprint in the Central American mobile market. Our goal is to become a significant competitor in the region by delivering superior networks and a better service to our customers.”
Digicel Honduras is led by Miguel Garcia, who held several positions including senior management positions in BellSouth operations across Central and South America.
Digicel first entered the Central American market through its acquisition of the El Salvador operation, Digicel Holdings, in 2006. Digicel’s current investment in the Caribbean and Central American region exceeds $2.8 billion. It has 6.5 million customers throughout its world-wide operations in 31 markets.